Developing visual concepts and designing advertisements that effectively communicate with target audiences.



Creating marketing materials such as brochures, pamphlets, flyers, posters, billboards, or postcards to promote products or services.



Creating and updating the design and layout of the company website



Study design briefs and determine requirements



Schedule projects and define budget constraints



Conceptualize visuals based on requirements



Prepare rough drafts and present ideas



Develop illustrations, logos and other designs using software or by hand



Use the appropriate colors and layouts for each graphic



Work with copywriters and creative director to produce final design



Test graphics across various media



Amend designs after feedback



Ensure final graphics and layouts are visually appealing and on-brand