Key Responsibilities



Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, Shopping, Performance Max)

Conduct keyword research, targeting, ad copywriting, and ongoing campaign optimization

Monitor performance, resolve policy or delivery issues, and improve ROI, CPC, CPA, and ROAS

Track KPIs and campaign metrics using Google Ads, Google Analytics, and Looker Studio

Build reports, dashboards, and performance forecasts with actionable insights

Develop paid media strategies aligned with client goals and sales funnels

Collaborate with internal teams and recommend landing page improvements

Set up and validate conversion tracking, GTM, and UTM parameters

Stay updated on digital advertising trends and best practices





Qualifications



Bachelor’s degree in Marketing, Advertising, Business, or related field

1–3 years of hands‑on Google Ads management experience