We are currently partnering with an exciting new brand entering the Malaysia market, and are looking for a General Manager, F&B Operations (fast food chain) to pioneer the business operations and setting the company strategy.

Responsibilities

• Provide overall leadership and direction for business operations, ensuring alignment with company strategy and goals
• Drive revenue growth, profitability, and market expansion initiatives
• Develop and execute business strategies to strengthen brand positioning and market share
• Oversee day-to-day operations across multiple functions including Sales, Marketing, Operations, Finance, and HR
• Lead, coach, and develop senior leadership teams to build a high-performance culture
• Ensure compliance with company policies, governance standards, and regulatory requirements
• Optimise store performance through effective pricing strategies, promotion planning, productivity impro...