Principal Product Marketing Specialist

The Principal Product Marketing Specialist is a highly skilled subject matter expert responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace.

Responsibilities

• Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena.


• Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio.


• Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product.


• Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams.


• Supports market positioning programs and activitie...