Elevate your marketing career as the Global Paid Media Manager for Pursuit, focusing on innovative digital and traditional advertising strategies. Drive customer acquisition and brand growth by managing external agencies effectively.
This pivotal role requires a strategic thinker with robust experience in performance marketing and a strong grasp of analytics. Your responsibilities will include crafting compensation strategies, managing media campaigns, and aligning with business goals for revenue growth. Collaborate closely with internal teams and agencies to execute data-driven marketing plans across diverse global audiences.
Key Responsibilities:
• Lead paid media campaigns and manage external agency collaboration
• Develop annual advertising calendars with geography marketing teams
• Utilize customer data for targeting and segmentation strategies
• Maintain global creative guidelines and campaign playbooks
• Conduct A/B testing for campaign optimization
Requi...