Responsibilities

Team Introduction: The SMB Product Growth team sits within Global Monetization Product and is dedicated to helping Small and Medium-sized Businesses (SMBs) grow on TikTok through personalized, actionable, and effective guidance. We focus on unlocking scalable growth by connecting the right advertisers with the right solutions at the right time.

Global Acquisition Strategy

• Define and own the global new advertiser lead acquisition strategy.
• Develop detailed lead and partner profiles, including strategic partnerships, affiliate marketing partners, and other third-party acquisition channels.
• Establish scalable lead generation frameworks aligned with business priorities.

Market & Industry Strategy

• Analyze market size, industry ceilings, growth potential, and lead conversion performance across regions and verticals to identify opportunities, assess business impact, and inform prioriti...