Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures and business purpose. In today's rapidly evolving commercial landscape, marketing has never been more strategic or more technically complex. BCG is at a pivotal moment: transforming how we build and protect our brand, how we engage clients and talent, and how we leverage data, AI, and digital channels to drive commercial impact at scale. Realising this vision demands visionary leadership ...