Oversee the global strategy for all performance channels, including Paid Search, Paid Social, Affiliates, SEO, and Display
Serve as the accountable channel leader, presenting to and collaborating with senior stakeholders and local markets to align and implement global performance strategies and digital media planning.
Work closely with the Global Brand Director to enhance Paid efforts through a blend of engaging assets and executional excellence.
Execute a KPI framework for each channel (including AI and Amazon) to be adopted as a global standard across all markets.
Execute a global testing framework, ensuring local markets are Optimising channels.
Manage relationships with global agencies (Awin, Twentysix, Intelligent Reach) to maintain high-value, KPI focused and cost-effective partnerships.
Collaborate with the Data Analytics team to streamline and improve global performance market...