Support the development of statistical models, optimisation frameworks, and analytical methodologies to help drive ecommerce business objectives and strategic decision-making.
Contribute to analytical projects across diverse business areas including optimisation models for pricing and promotional strategy, time series forecasting for demand and revenue prediction, marketing mix modelling (MMM) for marketing effectiveness measurement, and regression analysis for understanding customer behaviour and market dynamics.
Support A/B testing and experimentation initiatives, assisting with experimental design and conducting statistical analysis to inform business decisions.
Apply machine learning techniques for forecasting, clustering, and predictive analytics, learning to use appropriate validation techniques and hyperparameter tuning to ensure model quality.