Position Overview
Responsibilities - Manage day-to-day brand marketing for CRAFTSMAN, including new product developments and global brand initiatives
- Support long-term strategic planning, including future product innovation, growth opportunities, and sponsorship strategies
- Coordinate with cross-functional teams and agency partners to develop and deliver world-class content
- Manage the development of launch materials such as marketing copy, packaging design, eCommerce content, and social media activation
- Partner with the Insights team to translate user segment data into benefit-driven campaigns
- Collaborate with regional Brand Marketing and Activation teams to ensure consistent global brand representation
Requirements - 3-5 years of brand marketing experience
- Bachelor’s degree in Marketing, Communications, or a related field
- Proven experience in brand campaign development and execution