Join George Brown Polytechnic as a Digital Media Manager, where you’ll oversee performance-driven digital media campaigns across various channels. Drive measurable outcomes using comprehensive strategies.
Reporting to the Divisional Marketing Manager, this role requires expertise in full-funnel media strategies and at least seven years of relevant experience in digital media or performance marketing. You'll manage campaign budgets and collaborate with various teams to deliver impactful, data-informed marketing solutions that align with institutional goals.
Key Responsibilities:
• Develop digital-first media strategies based on insights
• Handle audience segmentation and channel planning
• Manage execution of campaigns across major platforms
• Monitor campaign performance and optimize for results
• Lead the comprehensive management of digital initiatives
Requirements:
• Degree from a recognized institution in a related field
• Seven years in digital media o...