Amazon is seeking a strategic, data-driven General Marketing Manager to join the Europe Fulfillment by Amazon (FBA) Business Development organization. This role sits within the EU FBA Marketing team, which owns seller engagement strategy across a portfolio of FBA programs and drives seller adoption and commitment across EU marketplaces. The team partners closely with program, business, and regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness, engagement, and adoption throughout the FBA seller lifecycle. This role requires ownership of end-to-end marketing initiatives and delivering measurable business impact across multiple FBA programs.Key job responsibilities- Own end-to-end Go-To-Market (GTM) strategy and execution for marketing initiatives, including targeting, segmentation, messaging, and channel mix- Independently manage complex, multi-channel marketing initiatives to drive customer adoption, engagement, and b...