The GT Marketing Associate Manager is responsible for driving retailer and trade marketing initiatives that accelerate sales-to-trade and support sustainable growth across General Trade channels. The role develops and executes channel-specific programs, Route-to-Market (RTM) initiatives, and Below-the-Line (BTL) activations to improve distribution, visibility, and conversion. The position identifies growth opportunities, diagnoses channel performance issues, and ensures effective execution of nationwide programs from planning through post-implementation evaluation.
Qualifications
Bachelor's Degree in Marketing, Business Administration, Management, or a related field.