The General Trade (GT) Sales Manager is responsible for developing and executing sales strategies that drive revenue growth, market penetration, and brand visibility within the general trade channel.



The role oversees sales operations across wholesalers, distributors, retailers, and other trade partners, ensuring the achievement of sales targets, market share growth, and strong customer relationships.



Key responsibilities include leading and managing the sales team, developing route-to-market strategies, monitoring sales performance, identifying new business opportunities, managing distributor relationships, and ensuring effective product availability and distribution.



The GT Sales Manager analyzes market trends, competitor activities, and customer needs to develop action plans that enhance sales performance and profitability. The role also oversees sales forecasting, budgeting, trade promotions, and the implementation of company sales pol...