Position Overview
WHTM-TV (abc27), the ABC affiliate serving South Central Pennsylvania and owned by Nexstar Media Group, is seeking an experienced and results-oriented General Sales Manager to lead our Sales Department. The successful candidate will be responsible for driving revenue growth across broadcast, digital, and emerging platforms while developing and leading a high-performing sales team.
The General Sales Manager oversees all aspects of the Sales Department, including staff management, advertising inventory, budgeting, forecasting, revenue goal achievement, and strategic planning. This position also works closely with national sales partners to maximize revenue opportunities and support the station's overall business objectives.
Essential Duties & Responsibilities
+ Provide leadership and direction for the broadcast and digital sales teams.
+ Develop and execute sales strategies that drive growth and exceed revenue goals across local, national, digital, and new b...