Position Overview
Job Description
Propose targets, develop and implement integrated marketing campaigns (IMC) aligned with business priorities, brand, and customer needs; work closely with product, KOLs, and community teams to execute campaigns and deliver results.Manage the execution of IMC mix including content marketing (social media, copywriting, art direction, video production, and influencer activities); optimize and repurpose marketing content across social media channels.Drive product and campaign awareness and engagement, manage brand media channels and ensure campaigns are delivered on time and within budget.Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches.Manage and oversee a marketing team across different verticals (KOLs, Community, Branding, Social Media, etc.).Stay updated on local gaming and pop culture trends to infuse creativity and relevance into marketing content and develop tar...