Position Overview
Job Description
Strategy & Commercial Leadership
Define and execute the eCommerce / D2C growth strategy for the Philippine marketOwn P&L, revenue growth, margin performance, and customer lifetime valueIdentify new market opportunities, product categories, and routes to marketDevelop pricing, promotion, and go‑to‑market strategies aligned with brand positioning
Channel & Platform Ownership
Lead performance across owned platforms (Shopify / custom sites) and marketplaces (Shopee, Lazada, TikTok Shop, Oversee CRM, data, analytics, and personalization strategiesOptimize funnel performance: traffic, conversion, retention, and repeat purchase
Marketing & Customer Growth
Partner closely with Marketing to drive paid media, social commerce, influencer, and content strategiesOwn customer acquisition and retention metrics (CAC, LTV, ROAS...