Position Overview
Summary: This position will execute data governance, quality implementation, validation support, training, and strategy support for the Google Analytics (GA) Suite of products for all websites/applications under the Company's Google Analytics contract. The role acts as an extension of the Company India Google Analytics team.
Responsibilities: GA tracking setup validations. Support site development teams. Set up tracking as per needs for specific enterprise objectives, platform/system architecture, and account design. GA Attribute collection setup for: Cross site/domain clickstream data collection. User ID (known contact) journey path collection. Enhanced ecommerce for sales attribution. Custom dimension and metrics collection for expanded analysis capabilities. Event/behavior tracking. Referral exclusion execution for improved data quality for users crossing enterprise sites. Data auditing and goal configur...