Building a category-defining protein bar brand is hard. Building one that solves indulgent texture, low sugar, clean-label formulation, and performance nutrition simultaneously is even harder — which is exactly why we’re hiring.
We are building a next-generation premium functional protein bar brand at the intersection of:
✨ Luxury confectionery texture
✨ Modern wellness
✨ Performance nutrition
✨ Clean-label innovation
✨ Sensory science
✨ Culturally relevant CPG
This is NOT traditional sports nutrition.
We’re creating a premium low-sugar protein bar designed to compete emotionally with indulgent confectionery while solving difficult challenges around texture, shelf life, and sensory experience.
What You’ll Work On:
* Engineer premium chewy-crunch protein bar systems
* Solve low-sugar texture challenges
* Improve crunch retention & moisture management
* Build botanical integration systems without compromising mouthfeel
* Lead benchtop formulat...