Position Overview
Description
s:
1. Lead the development and implementation of trade category plan for assigned channel:
Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channelsBuild account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.Identify trade spend opportunities and allocate funds for each sector while analyzing risks. Match brand objectives with customer/market needsWork with field sales team to ensure excellence in in-store activationEnsure sales team to execute the most efficient JBP and trade spends2. Work out monthly rolling forecast for assigned channel:
Prepare promotion sell-out volume with attention to market intelligence informationPrepare input for brand and build incremental sales volume 3. Co-work with marketin...