The Food Strategist is responsible for driving menu strategy and product optimization within the F&B business. This role combines data-driven decision-making, market trend analysis, and brand alignment to develop compelling menu offerings that enhance sales performance and customer experience.

Working under the Marketing Department, the Food Strategist collaborates cross-functionally with Product Development, Supply Chain, and Operations to ensure that menu innovations are commercially viable, operationally efficient, and aligned with the brand’s identity.

Key Responsibilities:

1. Menu Strategy & Development

• Develop and propose menu strategies based on sales performance, customer insights, and market trends
• Ensure all menu offerings align with brand DNA and positioning
• Optimize product mix (core items, seasonal offerings, limited-time offers)

2. Sales & Performance Analysis

• An...