Develop and execute sales strategies for the food service segment, including consumer packs, premixes, and potential complementary products (food ingredients and related products).
Identify new business opportunities and expand distribution channels across HORECA, bakeries, restaurants, and medium-scale food industries.
Drive the implementation of solution selling by offering end-to-end food solutions rather than single-product sales.
Manage and develop product portfolios tailored to food service customers' needs.
Collaborate with the R&D and Marketing teams to develop new products aligned with market demands.
Initiate and manage partnerships with external partners (ingredient suppliers, packaging providers, etc.) to broaden the range of solutions offered.
Build and maintain strategic relationships with key accounts within the food service segment.