Situated in the heart of Singapore’s Central Business District, Rakuten Asia Pte. Ltd. is Rakuten’s Asia Regional Headquarters. Established in August 2012 as part of Rakuten’s global expansion strategy, Rakuten Asia comprises several businesses that provide essential value‑added services to Rakuten’s global ecosystem. Through advertisement product development, product strategy, data management, and other initiatives, Rakuten Asia strengthens the Rakuten Group’s core competencies to remain competitive in an increasingly digitalised world.

Rakuten Group, Inc. is a global leader in internet services that empower individuals, communities, businesses, and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded its offerings across e‑commerce, fintech, digital content, and communications, serving approximately 1.7 billion members globally . The group employs nearly 32,000 people and operates in