• Maintain and improve statistical models and planning assumptions in the system (SAP), ensuring the quality and reliability of the information. • Identify demand risks (volatility, product mix changes, inflationary effects) and propose alternative scenarios. • Analyze deviations between forecast and actual sales, identifying root causes and defining action plans to improve forecast accuracy. • Monitor and report key planning KPIs such as MAPE, BIAS, Forecast Accuracy, and OTIF, proposing continuous improvement actions. • Coordinate with Supply Planning, Purchasing, and Logistics to ensure product availability aligned with projected demand. • Develop, analyze, and maintain short-, medium-, and long-term demand forecasts, considering historical sales data, market trends, seasonality, promotions, and new product launches (TSUs).