We are a fashion retail group based in Dubai that wants to expand internationally!

If you are curious to know more, Joanne, Michael or Anne-Christelle can have a quick chat with you. Hablamos español!

We started as a denim specialist in 1988 and has grown into a

leading regional fast-fashion retailer

with over 600

stores

, a strong online presence, over 7,000 employees

and close to 1 billion USD revenue

. We bring style and value to millions, offering clothing, footwear, and accessories for women, men, and children and starting new product lines – home and beauty. We believe fashion should be inspiring, accessible, and constantly evolving.

Now entering a bold

new phase of international growth

from our global headquarters in Dubai, UAE, we’re looking to elevate our executive management and creative product development with world-class talent.

Our vision is to merge decades of reta...