Elevate player experience and growth at Fanatics Casino as a Senior Manager. Navigate complex data and strategic marketing to enhance lifecycle value and player acquisition.
Fanatics is on the lookout for a seasoned Senior Manager of Cohort Growth, specifically for its Casino operations. This pivotal role involves crafting strategies that maximize player value while partnering with Product and Analytics teams to identify and eliminate friction in the player journey. Familiarity with the iGaming industry and a strong data-analysis background is essential.
Key Responsibilities:
• Manage daily operations of new player cohorts
• Enhance the player conversion funnel effectively
• Partner on developing user promotional strategies
• Analyze data to support decision-making processes
• Align marketing efforts with business objectives
Requirements:
• 7+ years’ experience in growth marketing or CRM
• Success in customer retention and value enhancement
• Ability to...