Work closely with marketing team and agency partners to develop integrated marketing communications strategy and plan to support BC calendar.

Develop agency briefs and ensure execution of BC, KVs, and other relevant brand materials.

Work closely with media agency in order to ensure media effectiveness and deliver all media KPI.

Closely monitors competitive movement in terms of brand communications and regularly review BC communication strategy and plan to ensure competitiveness in marketplace.

Be the guardian of the brand style guide and work with marketing / agency team to ensure that communications are consistent across all channels.

Ensure proper allocation of marketing funds to deli...