Designation:  Executive - Influencer Marketing
Location:  Andheri East, Mumbai, Maharashtra
Employment Type:  Full-time
The Executive - Influencer Marketing will play a key role in executing influencer marketing campaigns for our Beauty and Personal Care products. This role also involves managing  branded content ads , requiring strong negotiation skills to secure partnerships and ad placements. The ideal candidate should be organized, creative, and have a deep understanding of social media trends within the skincare industry.
Key Responsibilities:
You will manage the end-to-end execution of branded content ads, across google & meta platforms which includes - coordination with creators, performance tracking, creative testing, and campaign optimization.
Partner with influencers and creators to repurpose UGC into high-performing paid ads.
Monitor key performance metrics (CTR, ROAS, CPM, CVR, etc.) and continuously optimize campaigns.
Test creatives, captions, hook...