Designation: Executive - Influencer Marketing Location: Andheri East, Mumbai, Maharashtra Employment Type: Full-time The Executive - Influencer Marketing will play a key role in executing influencer marketing campaigns for our Beauty and Personal Care products. This role also involves managing branded content ads, requiring strong negotiation skills to secure partnerships and ad placements. The ideal candidate should be organized, creative, and have a deep understanding of social media trends within the skincare industry. Key Responsibilities: You will manage the end-to-end execution of branded content ads, across google & meta platforms which includes - coordination with creators, performance tracking, creative testing, and campaign optimization. Partner with influencers and creators to repurpose UGC into high-performing paid ads. Monitor key performance metrics (CTR, ROAS, CPM, CVR, etc.) and continuously optimize campaigns. Test creatives, captions, hooks, CTAs, and formats to drive...