Lead programmes & events of through design and development as well as process management and delivery of all programmes & events aiming to achieve objectives and deliver distinctive experience. Lead of the developments of programmes & events content in line with established calendar, timeline and expectations.

• Aim for ‘best in class’ destination thematic activity with maximum reach and relevance to core targets and participating assets.
• Lead on the creativity and content at the heart of the experience always.
• Lead the working group coordination of key delivery parties; Marketing & Communication, Promotions, Culture, asset owners, external agencies, industry stakeholders.
• Manage optimal external agency relationship to support campaign delivery and effective activation outcomes.
• Establish measurement and success criteria for ongoing reporting of impact and ROI.