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About Us

Insider is a B2B SaaS company that drives growth for its clients around the world. We are the #1 AI‑native platform for Customer Experience and Marketing, offering marketers a single platform to deliver unique, personalized experiences at scale. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform. We recently closed a $500M Series E funding round led by General Atlantic and have achieved unicorn status after a successful Series D round. Insider is backed by top‑tier investors such as Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by more than 1,200 global brands, including Samsung, Coca‑Cola, Nike, L’Oreal, and numerous Fortune 500 companies.

We are a woman‑founded, women‑led B2B SaaS unicorn that has grown to $200M in CARR and has been recognized in ...