Managing the external branding strategy to attract top STEM students across key APAC hubs, including Australia, China, India, Singapore, South Korea, etc.
Building strategic university partnerships, sponsorships, and campus ambassador networks to drive awareness of our Talent Programmes.
Delivering bold, B2C‑style marketing campaigns and innovative events, from career fairs to hackathons and coding challenges.
Implementing out‑of‑the‑box strategies and digital‑first campaigns to build brand buzz among elite technical minds.
Applying multi‑channel marketing techniques across student platforms to grow brand awareness and drive direct graduate applications to our Careers website.
Developing insights into Gen Z and STEM talent audiences in APAC to optimise campaigns, push boundaries, and hit recruitment KPIs.
Working closely with Communications and Recruitment teams to create engaging narrativ...