PR & Media Leadership: Lead EMEA public relations strategy, including proactive media engagement, issues management, and executive visibility across priority markets.
Regional & Divisional Marketing Collaboration: Partner closely with regional and divisional marketing teams to align PR‑led owned, earned, and paid strategies with commercial priorities and integrated campaigns—ensuring consistent messaging, effective amplification, and measurable brand awareness across key markets.
Integrated Campaign Execution: Drive regional execution of owned, earned, and paid campaigns, localizing global narratives to resonate with customers, media, partners, and employees.
Brand Awareness & Reputation: Build and protect Waters’ brand and reputation across EMEA through consistent storytelling, thought leadership, and high‑impact communications programs.