Design, build and optimise end‑to‑end lifecycle email journeys, including welcome series, KYC nudges, first‑deposit activation, trading re‑engagement, and win‑back campaigns.

Map client lifecycle stages to targeted messaging frameworks that drive progression across the funnel: registration, KYC, deposit, active trader, and retained client.

Maintain and improve a master email calendar aligned with global promotions, market events and regional campaigns.

Develop transactional and promotional email templates that balance compliance requirements with a high‑conversion design.

Build and manage automated workflows within the CRM platform (CRM 2.0). Configure triggers, conditions and branching logic for behavioural emails.

Collaborate with the Dev‑IT team to ensure accurate event tracking, data ingestion and API integrations that power personalised communications.

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