Description
Email Marketing Specialist

Hybrid | Austin, TX | Contract


We are seeking an Email Marketing Specialist to support the strategy, execution, and optimization of email and CRM-driven campaigns. This role will focus on driving engagement, lead nurturing, and customer retention through data-informed lifecycle marketing programs.


Responsibilities:

+ Build, execute, and optimize email marketing campaigns, including newsletters, drip campaigns, and triggered lifecycle journeys

+ Manage campaign development within CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo)

+ Segment audiences and personalize messaging to improve engagement and conversion rates

+ Develop and implement A/B testing strategies across subject lines, content, cadence, and targeting

+ Monitor campaign performance, including open rates, click-through rates, and conversions, and provide actionable insights...