Job Summary We are seeking a talented and experienced Email Marketing Specialist to oversee all aspects of our email marketing campaigns. The Email Marketing Specialist will be responsible for producing and executing email and SMS campaigns, managing the email marketing calendar, conducting A/B tests, and analyzing campaign performance. The ideal candidate will have proven experience in email marketing, excellent copywriting skills, and proficiency in marketing automation platforms. Key Responsibilities Email & SMS Campaign Management: Produce and execute email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, quality assurance, and scheduling.
Support strategic campaigns through manual and triggered email/SMS across the customer lifecycle.
Build effective target audiences and segments to drive engagement and revenue performance.
Manage and execute the email/SMS marketing calendar, ensuring alignment with business priorities...