We are looking for a seasoned and editorially driven professional to lead our Branded Content vertical. The ideal candidate will bring a strong newsroom background, sharp editorial judgment, and the ability to seamlessly integrate brand storytelling within a news environment without compromising credibility or quality.
This role will be responsible for conceptualizing, developing, and executing high-impact branded content strategies that align with both client objectives and editorial standards.
Key Responsibilities:
Lead the end-to-end strategy and execution of branded content initiatives across digital, video, and on-ground platforms
Collaborate closely with editorial, sales, and marketing teams to create compelling, insight-driven brand narratives
Ensure all branded content maintains high editorial quality, accuracy, and integrity
Conceptualize innovative content formats that resonate with audiences while meeting client expectations
Act as the bridge between edi...