Flexible Work, Better Balance
Skills and Knowledge (essential ): Customer journey strategy development Customer journey implementation, testing and reporting Data analysis Customer journey insight generation and optimizations GA4 (Google Analytics 4) Marketing Cloud (Salesforce marketing tool) Mail Chimp Competitor analysis Proficient in Google Suite Copywriting Content creation Campaign management Optimizing lead conversion
Responsibilities: Develop and coordinate full funnel customer journeys strategies and manage the implementation thereof on the relevant platforms. Monitor and optimize journeys to achieve set KPI targets. Actively support management to build out CRM strategies guided by market and competitor insights and historic performance. Assist ...