Position Overview
About the job E-Mail Marketing Specialist
- Degree (Communications / Marketing)
- 5 years
- Business to Consumer marketing
- Experience in international markets
- Experience with customer journey strategy development, reporting and implementation with a focus on emails
Skills and Knowledge (essential ):
- Customer journey strategy development
- Customer journey implementation, testing and reporting
- Data analysis
- Customer journey insight generation and optimizations
- GA4 (Google Analytics 4)
- Marketing Cloud (Salesforce marketing tool)
- MailChimp
- Competitor analysis
- Proficient in Google Suite
- Copywriting
- Content creation
- Campaign management
- Optimizing lead conversion
Responsibilities:
- Develop and coordinate full funnel customer journeys strategies and manage the implem...