Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid channels

- Drive traffic, conversions, and revenue growth for the E-commerce website

- Collaborate with the E-commerce team to align campaigns with product launches, promotions, and seasonal trends

- Monitor and optimize key metrics including CAC, ROAS, CTR, and conversion rates

- Manage campaign budgets and ensure efficient allocation to maximize ROI

- Conduct A/B testing across creatives, landing pages, and audience segments

- Work with design and content teams to create high-performing ad creatives and copies

- Analyze campaign performance and generate actionable insights and reports

- Identify new growth opportunities across channels (affiliate marketing, marketplaces, etc.)

- Stay u...