Overview e-commerce sales strategy/operation and products propositions, as well as seasonal promotions;
With the understanding of Xiaomi products and portfolio, update and maintain products to design marketing campaigns and e-commerce operations essential manoeuvre;
Get all relevant stakeholders to involve end-to-end project management to ensure successful products launch or marketing campaigns;
Strong sense of market competition and analyse SWOT of key products to fit the differentiation of proposition.
Fully understand the local market trends, changes and consumer behaviour with deep diving of analysing user behaviour and campaign data that continuous optimise campaigns performance and enhance sales/operation strategy.
Using online/offline resource to increase mi.com brand awareness and cultivate online shopping culture in local markets to generate new users.