As an E-Category Specialist, you will define and execute ambitious sales strategies and annual business trajectories while rigorously tracking local KPIs. You are responsible for the entire product lifecycle, from data-driven assortment selection and competitive pricing to stock management and end-of-life transitions. By optimizing digital merchandising—including landing pages, search results, and content marketing—you will enhance product discovery and boost online conversion rates. You will collaborate with growth marketing and retail teams to drive customer acquisition and ensure a seamless, omnichannel experience for every shopper. Additionally, you will implement circular economy models and automation tactics to personalize the user journey and foster long-term loyalty. Your role bridges the gap between digital expertise and physical retail to maximize the commercial success of your category.

RESPONSIBILITIES:

1. Develop and execute...