Position Overview
This is a remote position. The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy, overseeing Brand Strategists and cross-functional channel specialists to ensure every clients DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts. As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with the company's growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed. Key Responsibilities Own and evolve DTC grow...