Overview

This role architects how our mission and value proposition come to life across critical talent segments, connecting employer brand, workforce programs, and market strategy into a unified system that drives measurable outcomes at scale.

Reporting to the VP, Talent Acquisition, this role operates at the intersection of brand, talent strategy, and workforce outcomes, ensuring Navy Federal’s employer brand functions as a sustained, data-driven system influencing attraction, engagement, and mobility across the enterprise.

Responsibilities


+ Develop and direct a multi-segment employer brand strategy aligned to enterprise priorities that translates Navy Federal’s Employer Value Proposition (EVP) into targeted, scalable activation across priority talent markets

+ Ensure consistency, credibility, and differentiation across all candidate and employee touchpoints

+ Design and oversee a portfolio of campaigns aligned to critical h...