Actively identify growth opportunities across existing and prospective clients by deeply understanding their business models, challenges, and market context
Translate client ambition into clearly scoped commercial opportunities (e.g. transformation programmes, retained advisory, new channel expansion)
Own the “long tail” of opportunities — ensuring high‑potential clients receive strategic attention even where delivery capacity has historically been limited
Partner with Client Partners to move conversations from delivery performance to strategic growth discussions
Lead the strategic definition and design of media, technology, and advisory solutions for new business
Own pitch narratives — shaping the story, not just the slides
Bring together teams across Strategy, Marketing Science, Paid, Organic, Product, and Tech to build cohesive, differentiated proposals