Position Overview
Job Title
Director, Omnichannel Strategy & Execution
Requisition
JR000015543 Director, Omnichannel Strategy & Execution (Open)
Location
Bridgewater, NJ
Additional Locations
Job Description Summary
Job Description
Director, Omnichannel Marketing (HCP & Patient Experience)Reports to: Executive Director, Brand Strategy Role Summary
The Director, Omnichannel Marketing, leads the design and execution of integrated HCP and patient engagement strategies across all channels. This role shapes the overall omnichannel vision — driving personalization, seamless customer journeys, and the use of data, insights, and AI to inform next-best actions (NBA). The Director partners closely with HCP and patient brand leads to co-create compelling, connected experiences that move customers from awareness to conversion and advocacy.
Key ResponsibilitiesStrategy & Experience Design
+ Define an...