Open since May 2025, The Standard, Brussels marks the hotel brand’s third outpost in Europe. Set in the city’s Northern Quarter, The Standard, Brussels brings the brand’s design, culture and activation-driven philosophy to Belgium.

With 180 guestrooms (plus 20 residences), the modern, new-build project features many stages for The Standard’s renowned day- and nightlife. A ground-floor greenhouse welcomes guests and locals into the lobby lounge, restaurant, and terrace. Upstairs, The Rooftop features its own restaurant, bar and garden—set to become a neighbourhood destination. Throughout the building, additional public and private event spaces are platforms for happenings.

The Standard, Brussels welcomes a new set of creative, dynamic guests into the brand ethos. In Brussels, The Standard’s signature mix of playful, sophisticated, unexpected hospitality finds roots and resonances in local culture. The simple premise behind The Standard is that it is anything but. Founded ...