Position Overview
Description We are looking for an experienced Director of Marketing to lead revenue-focused marketing strategies across digital platforms, retail channels, and product launches. This role is based in Miami, Florida, and requires a strategic thinker who can drive growth, optimize funnels, and scale brands effectively. The ideal candidate will bring innovative ideas and a data-driven approach to elevate marketing efforts in a dynamic and regulated industry.
Responsibilities:
• Develop and execute comprehensive marketing strategies to drive revenue and brand growth.
• Lead lifecycle marketing initiatives to enhance customer retention and engagement.
• Oversee digital campaigns, including funnel optimization and performance analysis.
• Manage relationships with advertising agencies to ensure alignment with business objectives.
• Plan and execute product launches and go-to-market strategies.
• Utilize data analytics to inform decision-making and improve marketing ...