Shape customer journeys at Neo in the Director, Lifecycle Marketing role. Oversee strategic campaigns and communications for a rewarding financial future across Canada.
As Director of Lifecycle Marketing, you'll lead the development of a cohesive marketing strategy emphasizing customer engagement from start to finish. This senior position involves designing and optimizing customer journeys and campaigns while collaborating closely with product teams. You will be responsible for content strategy, segmentation, channel management, and performance analysis, ensuring a seamless experience.
Key Responsibilities:
• Design event-driven journeys and one-off campaigns
• Own content quality and messaging strategy
• Implement smart segmentation for targeted outreach
• Monitor journey performance and run experiments
• Collaborate with cross-functional product teams
Requirements:
• Proven experience in multi-step automated journeys
• Strong instinct for messaging and t...