Position Overview
As a Director of Digital Marketing you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness and increase online visibility.
Responsibilities
- Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with the resorts marketing goals. This includes choosing appropriate platforms (Facebook Instagram Twitter LinkedIn etc.), creating content calendars and setting measurable KPIs.
- Content Creation: Produce high-quality engaging content such as photos, videos, reels, blogs and stories showcasing the resorts amenities, services, events and promotions. Highlight the unique experiences offered by the resort to entice potential guests.
- Paid Advertisement: Create and manage digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.) to increase visibility, drive traffic to the resort's website and boost bookings.
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